A new Buzz start-up experience based on your feedback

Posted by Todd Jackson, Product Manager, Gmail and Google Buzz

We've heard your feedback loud and clear, and since we launched Google Buzz four days ago, we've been working around the clock to address the concerns you've raised. Today, we wanted to let you know about a number of changes we'll be making over the next few days based on all the feedback we've received.

First, auto-following. With Google Buzz, we wanted to make the getting started experience as quick and easy as possible, so that you wouldn't have to manually peck out your social network from scratch. However, many people just wanted to check out Buzz and see if it would be useful to them, and were not happy that they were already set up to follow people. This created a great deal of concern and led people to think that Buzz had automatically displayed the people they were following to the world before they created a profile.

On Thursday, after hearing that people thought the checkbox for choosing not to display this information publicly was too hard to find, we made this option more prominent. But that was clearly not enough. So starting this week, instead of an auto-follow model in which Buzz automatically sets you up to follow the people you email and chat with most, we're moving to an auto-suggest model. You won't be set up to follow anyone until you have reviewed the suggestions and clicked "Follow selected people and start using Buzz."



For the tens of millions of you who have already started using Buzz, over the next couple weeks we'll be showing you a similar version of this new start-up experience to give you a second chance to review and confirm the people you're following. If you want to review this list now, just go to the Buzz tab, click "Following XX people" and unfollow anyone you wish. If you don't want to share the lists of people who are following you and people you are following publicly on your profile, you can opt out at any time from the edit profile page.

Second, Buzz will no longer connect your public Picasa Web Albums and Google Reader shared items automatically. Just to be clear: Buzz only automatically connected content that was already public, so if you had previously shared photos in an "Unlisted" album or set your Google Reader shared items as "Protected," no one except the people you'd explicitly allowed to see your stuff has been able to see it. But due to your feedback Buzz will no longer connect these sites automatically.

Third, we're adding a Buzz tab to Gmail Settings. From there, you'll be able to hide Buzz from Gmail or disable it completely. In addition, there will be a link to these settings from the initial start-up page so you can easily decide from the get go that you don't want to use Buzz at all.



It's been an exciting and challenging week for the Buzz team. We've been getting feedback via the Gmail help forums and emails from friends and family, and we've also been able to do something new: read the buzz about Buzz itself. We quickly realized that we didn't get everything quite right. We're very sorry for the concern we've caused and have been working hard ever since to improve things based on your feedback. We'll continue to do so.

Update (2/18): These changes are now live with the exception of the similar version of the start-up experience for those of you who are already using Buzz.

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Millions of Buzz users, and improvements based on your feedback

Posted by Todd Jackson, Product Manager, Gmail and Google Buzz

It's been just two days since we first launched Google Buzz. Since then, tens of millions of people have checked Buzz out, creating over 9 million posts and comments. Plus, we're seeing over 200 posts per minute from mobile phones around the world.

We've had plenty of feature requests, and some direct feedback. In particular there's been concern from some people who thought their contacts were being made public without their knowledge (in particular the lists of people they follow, and the people following them). In addition, others felt they had too little control over who could follow them and were upset that they lacked the ability to block people who didn't yet have public profiles from following them.

Like Gmail's chat service, Buzz helps you create a social network by automatically setting you up to follow the people you email and chat with most. You can change, delete or add any contacts you want to follow.

So here is some more information about how Buzz works, and some immediate improvements we are making today based on your feedback.

The first time you create a post or comment in Buzz, we ask you to create a limited public profile (at a minimum it's just your first and last names). We do this so we'll know what name to display next to your posts — and so the people you follow know who you are. As you do this, we notify you that the lists of people you follow and the people following you will be displayed on your public profile. You can view, edit, and even hide these lists. The lists of your followers/people you follow are not made public on your profile until after you go through this profile creation step.

That said, we heard from people that the checkbox for choosing not to display this information was too hard to find, and based on this feedback, we've changed the notice to make it very clear. We will roll these changes out to all Gmail users later today.

1. More visible option to not show followers/people you follow on your public profile
If you don't want to share the lists of people who are following you and people you are following publicly on your profile, you can always opt out during the profile set-up when you first use Buzz or at any time from the edit profile page. We are making this option more prominent in the set up process, to ensure everyone who wanted to hide these lists can do so easily.



2. Ability to block anyone who starts following you
We are making it easier to block anyone, by adding "Block" links to the list of people following you. Previously, you were only able to block people from following you after they had created a public profile. Now, you can block anyone, regardless of whether or not they've already created profiles for themselves.



3. More clarity on which of your followers/people you follow can appear on your public profile
Initially, we showed you a list of all the people who would be following you once they created a public profile. However, only those contacts who had already created a public profile would show up on your public follower list. We're making this clearer by explicitly distinguishing which of your followers have public profiles and will show in your public list of followers. With this change you'll be able to see who is on the public list of followers that everyone else sees.



We designed Buzz to make it easy to connect with others and have conversations about things that interest you, and it's great to see millions of you doing this already. It's still early, and we have a long list of improvements on the way. We look forward to hearing more suggestions and will continue to improve the Buzz experience with user transparency and control top of mind. For more information about the choices you have when using Google Buzz, please visit our Help Center.

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Google Buzz in Gmail

Posted by Edward Ho, Tech Lead, Google Buzz

Five years ago, Gmail was just email. Later we added chat and then video chat, both built right in, so people had choices about how to communicate from a single browser window. Today, communication on the web has evolved beyond email and chat — people are sharing photos with friends and family, commenting on news happening around them, and telling the world what they're up to in real-time. This new social sharing is valuable, but it means there's a lot more stuff to sort through, and it's harder to get past status updates and engage in meaningful discussions.

Today, we're launching Google Buzz, a new way to start conversations about the things you find interesting and share updates, photos, videos and more. Buzz is built right into Gmail, so there's nothing to set up — you're automatically following the people you email and chat with the most.

We focused on making the sharing experience really rich by integrating photos, videos, and links. No more fuzzy little pictures: Buzz makes it easy to quickly flip through photos and experience them the way they were meant to be seen: big and full-resolution. And videos play inline so you can watch them without opening a new window.

You can choose to share publicly with the world or privately to a small group of friends each time you post. And you can connect other sites you use, today there's Picasa, Flickr, Google Reader, and Twitter, so your friends can keep up with what you're doing around the web — all in one place.

To make sure you don't miss out on the best part of sharing, Buzz sends responses to your posts straight to your inbox. Unlike static email messages, buzz messages in your inbox are live conversations where comments appear in real time.

You can follow the specific people whose posts you want to see, but Buzz also recommends posts from people you're not directly following, often ones where your friends are having a lively conversation in the comments. If you're not interested in a particular recommendation, just click the "Not interested" link and your feedback will help improve the recommendations system. Buzz also weeds out uninteresting posts from the people you follow — collapsing inactive posts and short status messages like "brb." These early versions of ranking and recommendations are just a start; we're working on improvements that will help you automatically sort through all the social data being produced to find the most relevant conversations that matter to you.

For all those times when you want to share something but aren't in front of your computer, Buzz is also available on your phone. When you're out in the real world, a lot of the information you want to share often has to do with where you are: for example, you may want to talk about a new restaurant you discovered or the score of the game you're watching. So rather than simply a small screen version of the desktop experience, Buzz for mobile brings location to the forefront and makes it easy to have conversations about places. In addition to checking out buzz from people you're following, you can also see nearby buzz from the people around you.


We'll be rolling out Google Buzz to everyone over the next few days; you'll see a new "Buzz" link under "Inbox" when it's on for your account. We're still working on some features to make Buzz work well for businesses and schools, so it isn't yet available in Google Apps, but stay tuned. If you want to learn more in the meantime, visit buzz.google.com or check out the Help Center.

Update (2/10): The video of yesterday's Google Buzz launch event is now available.

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