Android for all and the new Nexus 5

Just in time for Halloween, we have two new treats for Android fans. First, we're excited to unwrap our latest platform release, KitKat, which delivers a smarter, more immersive Android experience to even more people. And second, we're introducing Nexus 5—a new Nexus phone developed with LG.

The first thing you’ll notice about KitKat is we’ve made the experience much more engaging: the book you're reading, the game you're playing, or the movie you're watching—now all of these take center stage with the new immersive mode, which automatically hides everything except what you really want to see.

Bringing more Google smarts to Android
Behind the polish on the screen is the power under the hood. Take the Phone app, which for most people hasn’t really changed since the days of flip phones. Now, we’re making calling easier than ever, by helping you search across your contacts, nearby places, or even Google Apps accounts (like your company’s directory), directly from within the app. And with the new Hangouts app, all of your SMS and MMS messages are together in the same place, alongside your other conversations and video calls, so you’ll never miss a message no matter how your friends send it. This is just a small taste of KitKat—learn more on our site.

Google has always focused on helping users get immediate access to the information they need, and we want to bring this same convenience and power to users on Android. With the new Nexus 5 launcher, Google smarts are deeply integrated into the phone you carry around with you, so getting to the information you need is simple, easy and fast. Swipe once from the home screen to get Google Now literally at your fingertips. Put Google to work for you by saying “OK, Google” to launch voice search, send a text, get directions or even play a song you want to hear. And in the coming weeks, we’re enhancing Now with important new card types that bring you information about contextual topics that interest you such as updates from a favorite website or blog.

Reaching the next 1 billion users
Building a platform that makes mobile phones accessible for everyone has always been at the heart of Android. Until now, some lower-end Android phones couldn't benefit from more recent Android releases due to memory constraints. With KitKat, we've slimmed down Android’s memory footprint by doing things like removing unnecessary background services and reducing the memory consumption of features that you use all the time. We did this not only within Android but across Google services like Chrome and YouTube. RAM (or memory) is one of the most expensive parts of a phone, and now Android can run comfortably on the 512MB of RAM devices that are popular in much of the world, bringing the latest goodies in Android 4.4 within reach for the next billion smartphone users.

Introducing Nexus 5
Along with our sweet naming tradition, we also introduce a new device with each platform release to showcase the latest Android innovations. For KitKat, we partnered with LG to develop Nexus 5 -- the slimmest and fastest Nexus phone ever made. Its design is simple and refined to showcase the 5” Full HD display. Nexus 5 also keeps you connected at blazing speeds with 4G/LTE and ultra fast wifi. The advanced new lens on Nexus 5 captures more light for brighter night and sharper action shots. And with optical image stabilization, you no longer have to worry about shaky hands and blurry pictures. A new HDR+ mode automatically snaps a rapid burst of photos and combines them to give you the best possible single shot. Learn more on our site.

Nexus 5 is available today, unlocked and without a contract, on Google Play in the U.S., Canada, U.K., Australia, France, Germany, Spain, Italy, Japan and Korea (and coming soon to India), starting at $349. Just in the time for the holidays, Nexus 5 will be available soon at the following retailers: Sprint, T-Mobile, Amazon, Best Buy and RadioShack.

Android 4.4, KitKat, which comes on Nexus 5, will also soon be available on Nexus 4, 7, 10, the Samsung Galaxy S4 and HTC One Google Play edition devices in the coming weeks.

How’s that for a treat?

How not to get tricked: Your favorite online safety tips

Whether it’s defending yourself from identity thieves or removing bad software from your family’s computer, it’s important to know how to stay safe online. Over the course of the past few months, we’ve explored the simple steps you can take to help keep yourself, your family and the web safer. And in celebration of October's National Cyber Security Awareness Month, for the past 30 days we’ve posted a daily tip on how to #staysafe online.


Even though our favorite month of the year is about to end, it’s good to know how to stay safe all year round. Here are the top five most popular tips from the month:

Security and privacy are important and Google provides tools to help you protect yourself and your information. For example, 2-Step Verification adds another layer of security to your Google Account. Google+ Circles and YouTube settings help you control what you share and keep your information private if you want to keep it to yourself. Verify Apps helps protect your phone from malware, and Android Device Manager will ring your phone and locate it on a map to help you find your device if you lose it (and remotely delete your information from the device if you can’t get it back).

For more information on how to stay safe and improve your online security and privacy, visit our Good to Know site, which has more information and details about Google’s tools and helpful advice on staying safe.

Google+ Hangouts and Photos: save some time, share your story

We could all use more time for ourselves, and less time figuring out technology. So today's improvements to Google+ Hangouts and Photos aim to take a lot of the work out of messaging, video calling and photo editing.

Hangouts

Hangouts enable conversations among close friends, as well as broadcasts with the entire world. Today we're improving both:
  • Hangouts for Android now supports location sharing and SMS. This way you can send a map of your current location (vs. finding and typing an address), and you can send and receive SMS (vs. switching between apps). Animated GIFs also play inline.
  • Broadcasters can now schedule Hangouts On Air, then promote them with a dedicated watch page. Once you're live, Control Room lets you moderate the conversation with eject and remote mute.
  • In both cases, the video calling experience is significantly improved. It's now full screen across mobile and desktop, and it fixes and enhances webcam lighting automatically.

From left to right: location sharing; SMS support; and animated GIFs

From left to right: schedule your Hangout On Air; promote it with a dedicated watch page; and moderate the conversation with Control Room

From left to right: video call before lighting fixes; video call after lighting fixes

The Android app and video calling features will be available in a few days, while the On Air improvements will roll out over the next few weeks.

Photos and videos

Photos and videos capture life's most precious moments, but it’s way too hard to save, organize, edit and share your stuff. Google+ can make things easier, automatically.
  • For starters, full size backups and background sync are coming soon to Google+ for iOS. This way you can backup your photos as you take them.
  • In addition, finding your photos is actually fun. We now recognize over a thousand different objects—from sunsets to snowmen—so you can just type what you’re looking for, and find matching items in your library.
  • Auto Enhance improves each photo you add to Google+, and now you can now dial the enhancements up or down. If you’re already processing your images elsewhere, you can choose to exempt an album entirely.
  • If you like to edit on the go, then you’ll enjoy Snapseed and its new HDR Scape filter. While high dynamic range (HDR) imaging requires multiple photos to create its effect, HDR Scape can deliver similar results with a single tap.
  • We’re also adding Analog Efex Pro to the Nik Collection (still just $149). With it you can reimagine your images using classic cameras and processing methods—from toy and medium format to wet plate and vintage.

From left to right: photo searches for "beach", "sunset" and "snow"

From left to right: original image; Auto Enhance at "normal"; Auto Enhance at "high"

From left to right: original image; image enhanced with Snapseed HDR Scape

Auto Awesome can help bring your story to life in creative ways. Today we’re adding three new techniques:
  • Action. Maybe it’s your child’s first gymnastic meet, or you’re skateboarding with a friend. Action can take their tumble or half pipe trick, and create a strobe-effect photograph.
  • Eraser. When you’re taking pictures of landmarks, people and cars often get in the way. Eraser can take a sequence of these photos, and erase whatever’s moving to give you a “cleaner” image.
  • Movie. Movie produces highlight reels from your photos and videos—complete with effects, transitions and a soundtrack—automatically. You can share the movie as is, or dive into the editing process to customize even further.
From left to right: sequence of action shots; Auto Awesome Action

From left to right: sequence of images with people in the way; Auto Awesome Eraser



All of today’s photo and video improvements will be available this week. Auto Awesome Movie works on certain devices with Android 4.3+, but all the other app features are widely supported.

With 540 million people active across Google each month, 300 million people active in just the stream and more than 1.5 billion photos uploaded every week, the Google+ community is growing faster than we ever could have imagined. Today’s updates are our way of saying “thank you”—we hope they save you time, and help you share your story.

New AdSense Data in the Core Reporting API

Google AdSense is a free, simple way for website publishers to earn money by displaying targeted Google ads on their websites. Today, we’ve added the ability to access AdSense data from the Google Analytics Core Reporting API. The AdSense and Analytics integration allows publishers to gain richer data and insights, leading to better optimized ad space and a higher return on investment.

In the past, accessing AdSense data using the Analytics Core Reporting API has been a top feature request. We’ve now added 8 new AdSense metrics to the Analytics Core Reporting API, enabling publishers to streamline their analysis.

Answering Business Questions
You can now answer the following business questions using these API queries:

Which pages on your site contribute most to your AdSense revenue?


dimensions=ga:pagePath
&metrics=ga:adsenseCTR,ga:adsenseRevenue,ga:adsenseECPM &sort=-ga:adsenseRevenue

Which pages generate a high number of pageviews but aren't monetizing as well as other pages?
dimensions=ga:pagePath
&metrics=ga:pageviews,ga:adsenseCTR
&sort=-ga:pageviews

Which traffic sources contribute to your revenue?
dimensions=ga:sourceMedium
&metrics=ga:adsenseCTR,ga:adsenseRevenue,ga:adsenseECPM
&sort=-ga:adsenseRevenue

Reporting Automation
By accessing this data through the API, you can now automate reporting and spend more time doing analysis. You can also use the API to integrate data from multiple sites into a single dashboard, build corporate dashboards to share across the team, and use the API to integrate data into CRM tools that display AdSense Ads.

Getting Started
To learn more about the new AdSense data, take a look at our Google Analytics Dimensions and Metrics Explorer. You can also test the API with your data by building queries in the Google Analytics Query Explorer.

Busy? In that case, now’s a great time to try these Analytics API productivity tools:
  • Magic Script: A Google Spreadsheets script to automate importing Analytics data into Spreadsheets, allowing for easy data manipulation. No coding required!
  • Google Analytics superProxy: An App Engine application that reduces all the complexity of authorization.

We hope this new data will be useful, and we're looking forward to seeing what new reports developers build.

Posted by Nick Mihailovksi, Product Manager, Google Analytics API Team

Get your multi device strategy off the ground

As tech-savvy consumers, we’ve all contributed to the growth in online traffic coming from mobile and tablet platforms, and as publishers you've likely heard the importance of adapting a multi-device approach to cater for this growing trend. But exactly how important is it? How do you develop a multi-device strategy? And how does all of this equate to increased revenues for you? 

Over the coming weeks, we’ll run a series of posts that aim to answer exactly that. We’ll explore building mobile solution options to suit you, and also explain how you can use AdSense to monetize your mobile sites or AdMob.

Where are your users coming from?
We're living in a multi-screen world where users expect to have access to information, people, and computing power from any screen. Here are just a few findings from a recent survey*:
  • 81% of consumers use their smartphones while also watching TV
  • 66% use their smartphone at the same time as their laptop
  • 83% of mobile users said that they wouldn’t leave home without their smartphone
  • 63% of users said that while they may not make their final purchase through a mobile, they would definitely use their phone to gather info and help them with their purchasing decision. 
To see how these shifts in consumer behavior are relevant to your site, check the Platforms report in your AdSense account. It’s a good idea to pull a comparison report and track the growth in your percentage of mobile and tablet users over the past quarter or year. Chances are, you’re going to see a shift away from desktop with more of your online content being reached via tablet and mobile. If your site isn’t designed to cater for this growing market then now is the time to start building your multi-device strategy. And we’re here to make you aware of some of the options open to you! Join us next week when we’ll be covering a range of mobile solutions to help you discover the right one for your business.

If you’d like to learn more about what we’ve discussed today, you can also check out a recording of our recent Hangout, “Mobile - The Time is Now”.

*Study completed by Google in collaboration with Sterling Brands and Ipsos, on a sample of 1,600 users, (2012).

Posted by Federico Gomez Kodela - Mobile Specialist
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An Easy Way to Upgrade to Universal Analytics

Last year we launched Universal Analytics, a new technology that allows you to measure customer interactions across platforms and devices. As we announced at the 2013 Google Analytics Summit, we’ve been working on a solution to help you upgrade your existing properties to the new infrastructure without losing any historical data.

Today, we’re announcing the Universal Analytics Upgrade Center, an easy, two-step process to upgrade your existing properties from classic Google Analytics to Universal Analytics.

Once you complete the upgrade process, you can continue to access all of your historical data, plus get all the benefits of Universal Analytics including custom dimensions and metrics, a simplified version of the tracking code, and better cross-domain and cross-device tracking support.

Getting Started

You can upgrade your classic Google Analytics properties into Universal Analytics properties by following these two steps:

Step 1: Transfer your property from Classic to Universal Analytics.
We’ve developed a new tool to transfer your properties to Universal Analytics that we will be slowly enabling in the admin section of all accounts. In the coming weeks, look for it in your property settings.



Step 2: Re-tag with a version of the Universal Analytics tracking code.
After completing Step 1, you’ll be able to upgrade your tracking code, too. Use the analytics.js JavaScript library on your websites, and Android or iOS SDK v2.x or higher for your mobile apps.

Universal Analytics Auto-Transfer

Our goal is to enable Universal Analytics for all Google Analytics properties. Soon all Google Analytics updates and new features will be built on top of the Universal Analytics infrastructure. To make sure all properties upgrade, Classic Analytics properties that don’t initiate a transfer will be auto-transferred to Universal Analytics in the coming months.

Upgrade Resources

To answer common questions, we’ve put together the Universal Analytics Upgrade Center, a comprehensive guide to the entire upgrade plan. This guide includes an overview of the process, technical references for developers, and a project timeline with phases of the overall upgrade.

We’ve also included FAQs in the Upgrade Center, but if you need more information, you can also visit the new Universal Analytics Google Group to search for answers and ask more specific questions.

We’re excited to offer you this opportunity to upgrade, and hope you take advantage of the resources we’ve created to guide you through the process. Visit the Universal Analytics Upgrade Google Group to share your comments and feedback. We’d love to hear what you have to say!

Posted By Nick Mihailovski, on behalf of the Google Analytics Team

A beta preview: supervised users

As someone who has helped numerous family members get online for the first time, I know how rewarding it can be. I enjoy sitting down with my daughter, watching her eyes light up at new favorites we find together on the web. Like many of you, I also find it important to keep family members protected from websites that may be inappropriate. To help those who may need some guidance browsing the web, we’re kicking off a beta channel preview of a new feature called supervised users.

Let’s say you’ve recently purchased the new HP Chromebook 11 and want to share it with your son. He’ll be able to use your Chromebook as a supervised user. This means once you’ve created a supervised user for him on your Chromebook, you’ll be able to visit chrome.com/manage to review a history of web pages he has visited, determine sites that you want to allow or block, and manage permissions for any blocked websites he has requested to view.


We hope this new feature helps you share Chromebooks with everyone in your family. Additionally, you can try an early version of supervised users on Chrome beta for Windows, Mac and Linux, too. This is just the beginning — we’d love to get your feedback on features you’d like to see. If you’re on the beta channel, supervised users will begin rolling out this week. Give it a try, and let us know what you think!

Handwriting input comes to Gmail and Google Docs



Cross-posted on the Google Drive blog

Gmail and Docs offer wide language support, however in some cases using the keyboard is less than ideal. Whether you’re a student trying to include a foreign phrase in your paper or an international consultant hoping to begin your message with a friendly local greeting, now you’ll be able to use your own handwriting to input words directly into Gmail and Google Docs with your mouse or trackpad.

To try it out, enable input tools in Gmail or Docs and select the handwriting input (represented by a pencil icon) of the language you want to use.
       
You can write single or even multiple characters at once in the panel to see them show up in your message or document. Currently, handwriting input is available in Google Docs for over 20 languages and in Gmail for over 50 languages, including Chinese, Japanese, Hindi and Russian.
Handwriting input makes the internet easier to use by people worldwide and is also part of a larger effort to break the barrier between languages, check it out in Google Mobile Search, Google Translate (Web, Android and iOS), and the Chrome browser.

Handwriting input comes to Gmail and Google Docs

(Cross-posted on the Gmail blog)

Gmail and Docs offer wide language support, however in some cases using the keyboard is less than ideal. Whether you’re a student trying to include a foreign phrase in your paper or an international consultant hoping to begin your message with a friendly local greeting, now you’ll be able to use your own handwriting to input words directly into Gmail and Google Docs with your mouse or trackpad. To try it out, enable input tools in Gmail or Docs and select the handwriting input (represented by a pencil icon) of the language you want to use.
       
You can write single or even multiple characters at once in the panel to see them show up in your message or document. Currently, handwriting input is available in Google Docs for over 20 languages and in Gmail for over 50 languages, including Chinese, Japanese, Hindi and Russian.
Handwriting input makes the internet easier to use by people worldwide and is also part of a larger effort to break the barrier between languages, check it out in Google Mobile Search, Google Translate (Web, Android and iOS), and the Chrome browser.

Calling All Music Fans: YouTube Music Award Voting Opens Today

What do waking up, paper planes, hives, goblins, and five people on one guitar have in common? On November 3, Avicii, M.I.A., Earl Sweatshirt, Tyler the Creator, and Walk Off the Earth will all perform live at the first-ever YouTube Music Awards, joining a top musical lineup at Pier 36 in New York City. Actor and musician Jason Schwartzman is joined by comedian and musician Reggie Watts to host this live event. Music video visionary Spike Jonze is creative director, with executive producers VICE Media and Sunset Lane Entertainment.

And now it’s your turn. YouTube Award Nominations across six categories have just been announced at youtube.com/musicawards. Starting today, you can go there or search “YTMA” on YouTube to vote on the nominees by sharing the official YouTube Music Awards nomination videos across Google+, Twitter and Facebook. These video and artist nominations are based on YOUR views, likes, comments and subscriptions over the last 12 months from September 2012, and your votes from today will determine the winners.

The six nomination categories and nominees for this year’s YouTube Music Awards are:

Video of the Year: Honoring the world’s most loved music videos, these nominees represent the videos with the most fan engagement on YouTube over the last year.


  • Demi Lovato - Heart Attack
  • Epic Rap Battles of History - Barack Obama vs Mitt Romney
  • Girls' Generation - I Got A Boy
  • Justin Bieber (feat. Nicki Minaj) - Beauty And A Beat
  • Lady Gaga - Applause
  • Macklemore & Ryan Lewis (feat. Mary Lambert) - Same Love
  • Miley Cyrus - We Can't Stop
  • One Direction - Best Song Ever
  • PSY - Gentleman
  • Selena Gomez - Come & Get It


Artist of the Year: Honoring the acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed-to artists on YouTube.

  • Eminem
  • Epic Rap Battles of History
  • Justin Bieber
  • Katy Perry
  • Macklemore & Ryan Lewis
  • Nicki Minaj
  • One Direction
  • PSY
  • Rihanna
  • Taylor Swift


Response of the Year: Honoring the best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on your views, shares and other activity.

  • Boyce Avenue (feat. Fifth Harmony) - Mirrors
  • Jayesslee - Gangnam Style
  • Lindsey Stirling and Pentatonix - Radioactive
  • ThePianoGuys - Titanium / Pavane
  • Walk Off the Earth (feat. KRNFX) - I Knew You Were Trouble


YouTube Phenomenon: Recognizing the YouTube trends the world could not escape from, nominees are based on the phenomena that generated the most fan videos.

  • Diamonds
  • Gangnam Style

  • Harlem Shake
  • I Knew You Were Trouble
  • Thrift Shop


YouTube Breakthrough: Honoring the music world’s breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.

  • Kendrick Lamar
  • Macklemore & Ryan Lewis
  • Naughty Boy
  • Passenger
  • Rudimental


Innovation of the Year: Starting with videos selected by an international panel of musicians, YouTubers and creative luminaries, we then selected the creative video innovations that resonated most with fans on YouTube, based on views, likes, shares and comments.

  • Anamanaguchi - ENDLESS FANTASY
  • Atoms For Peace - Ingenue
  • Bat For Lashes - Lilies
  • DeStorm - See Me Standing
  • Toro Y Moi "Say That"


In the run up to the YouTube Music Awards, five music events will be streamed from around the world on YouTube, culminating in the live awards celebration at Pier 36 in New York City. The shows from Seoul, Tokyo, Moscow, London and Rio will kick off at 5 a.m. ET on November 3, and fans can tune in at youtube.com/musicawards.

So what are you waiting for? Head over to youtube.com/musicawards to watch the nomination videos and cast your votes. Stay tuned for more information on the big show and we’ll see you on Sunday, November 3!

The YouTube Music Awards Team recently watched “Announcing the first-ever YouTube Music Awards.”