Our constantly connected world presents a great opportunity for marketers to be more effective and relevant to customers by optimizing for context -- device, location and time. Earlier this year, we launched enhanced campaigns to help advertisers take...
New AdWords Integration Platform
Advertisers like to see reports in Analytics which are fresh - reflecting their up-to-the-minute AdWords settings - and consistent with the AdWords reporting. Today, Google Analytics is excited to announce that it is rolling out a new AdWords integration...
Webinar Video: Combined Power of AdWords and Analytics
Last Tuesday, Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, shared tips for getting more out of your Google Analytics and AdWords accounts by using them together. During the webinar, they showed why it’s important to link your Google Analytics...
Improving Analytics & AdWords Account Linking
Many businesses advertise to find new customers, and optimizing advertising campaigns to reach the right people will increase marketing effectiveness and ROI. Google Analytics helps marketers achieve this by offering insights into customer behavior on...
See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics
Every customer journey is different — a customer may see your display or video ads, receive an email, and then click through to your site from a search ad or organic search listing. Often, viewing display ads can attract your clients’ interest in your...
Webinar Next Tuesday 6/18: Unleashing the Combined Power of Google Analytics and AdWords
Register for next week’s webinar: Register hereIn many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your...
Make better decisions in AdWords with your Google Analytics data
A version of the following post originally appeared on the Inside AdWords Blog.Google Analytics users already know how useful it is to analyze advertising and web data together. Now we’re making it possible to use your Google Analytics data right...
You can now see mobile ad performance in Google Analytics.
Starting this week, some of you will see enhanced Analytics reports with mobile ad performance metrics. All AdWords reports in the new interface will be gaining a new visual toggle as shown below for “All”, “High-end Mobile” and “Tablet” ads. All...
Linking all of your AdWords accounts to Google Analytics
This is part of our series of posts highlighting the new Google Analytics. The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week, Gavin Doolan,...
Launch: Intelligence Just Got Smarter!
Hopefully, by now, you’re making good use of the Intelligence report in Google Analytics. If you’re looking to avoid the feeling that Google Analytics is “puking” too much data at you - a phrase coined by Google’s beloved analytics evangelist Avinash...
