Savvy marketers understand that you don’t always seal the deal with a single message, image, or advertisement. A user may see a display ad, click on a link from a friend, or do a search before buying something from your website — and all of these interactions...
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Multi-Currency E-Commerce Support In Google Analytics
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Announcements,
Ecommerce
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We’ve listened to your feedback and have heard the requests loud and clear: E-Commerce should support multiple currencies. We’re pleased to announce the launch of this feature which will be rolling out to all users over the next few weeks. Multi-Currency...
Reaching Your Goals with Analytics: Webinar follow-up
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Beginner Topics,
Ecommerce,
Features,
Learning Resources,
Training and Events
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At last Thursday’s webinar on Goals, we we explored one of the most fundamental analytics topics: how to translate your business objectives into measurable actions on your website. You sent in your questions, and we heard from many users that you want...
New Ecommerce tracking and validation in the Analytics SDK for Android
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Analytics API,
Announcements,
Ecommerce
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Increasingly, mobile applications allow you to purchase products and virtual goods. For that reason, it’s important to track these mobile transactions in order to understand which products perform well.So today we’ve added Ecommerce tracking functionality...
Using The Wrong Tracking Code Can Cost You $500k a Year
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Advanced Topics,
Business Insights,
Ecommerce
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This is a guest post from Tom Critchlow who is an excel ninja, data geek, analytics nerd and head of search for Distilled, a London & Seattle based search agency. Tom provides a cautionary tale on the importance of keeping your site up to date.This...
Advanced: E-Commerce Roll Up Reporting For Websites With Different Languages
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Advanced Topics,
Ecommerce,
Learning Resources
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If you're a business owner of any size, you've at some point considered expanding. And as the web makes the world smaller, one way to expand is to offer your website in different languages and take your business across borders or to different segments....