Did you know that 1/3 of people who see a campaign ad on YouTube have not seen it on TV? We recently shared this on our Politics & Elections Blog. You can read an example of the types of things we talk about on that blog below. For more information...
Helping every business play big on YouTube
When Paul Eichen of Rokenbok Toy Company noticed that specialty toy shops were shuttering their doors, he started looking for a new way to introduce customers to his construction toy sets. Paul filmed and uploaded his first video to YouTube, and now...
Infographic: YouTube Ad Blitz post-game report
From brewskies to Bradshaw and celebs to salsa, the 2012 Super Bowl brought millions of you from across the globe to YouTube's Ad Blitz channel to vote on your favorite commercials. When the final tallies came in, Ad Blitz saw more than 89 million views...
Motorsports brands kick into high gear on YouTube
Having spent years living in North Carolina, I witnessed first-hand the passion of NASCAR and motorsports fans. So it’s not surprising that auto and motorcycle racing videos are some of the most searched and viewed on YouTube. Now that racing season...
And the YouTube Ad Blitz winners are...
While America’s feelings were divided on the outcome of the game, there’s one aspect of Super Bowl Sunday that crosses team loyalties and brings us together — the commercials. This year’s commercials had something for everyone, from cute dogs to talking...
How to shape up your video marketing strategy in 2012
Did you vow to get in shape in 2012? Maybe you committed take your business to the next level this year, too. Keeping either resolution can be a challenge, so we wanted to call out a few YouTube fitness Channels doing great work both with their videos...
Ads Worth Spreading 2.0 - get your entries in!
With only two weeks left for submissions to Ads Worth Spreading 2.0, TED is asking for your support in their search for innovation, ingenuity and intelligence in advertising. The dream behind the initiative is to find companies that want to communicate...
Ads that entertain: YouTube’s top spots of 2011
Editor’s note: Yesterday, we looked back on the “most viewed” YouTube videos of 2011. Today, we invited Advertising Age’s Michael Learmonth to reflect on the most viewed video ads of the year.We always knew people liked to watch the ads. At least some...
What makes an ad worth spreading? TED to recognize 10 prime examples
Today we bring you a guest post from Ronda Carnegie, Head of Global Partnerships at TED, a nonprofit devoted to Ideas Worth Spreading from three worlds: Technology, Entertainment, Design. Carnegie explains how TED and YouTube are teaming up for the second...
Update on YouTube’s Promoted Videos
Update: As of December 1st, 2011, you will start to see Promoted Videos referred to as TrueView in-search and TrueView in-display.In November of 2008, we began to dabble with a feature that you and advertisers could use to make videos easier to find,...
