As tech-savvy consumers, we’ve all contributed to the growth in online traffic coming from mobile and tablet platforms, and as publishers you've likely heard the importance of adapting a multi-device approach to cater for this growing trend. But exactly...
See the Full Picture of Your Users in Google Play with Google Analytics for Mobile Apps
We recently re-imagined in-app analytics from the ground up, speaking the language that matters to app developers and marketers. Since launch, the insights provided by Google Analytics for Mobile Apps are already helping hundreds of thousands of app...
Data at your fingertips: A new version of the Google Analytics App for Android
At Google, we want to build tools that help you stay connected no matter where you are. Whether you’re in the boardroom, at a live event, or even during a day at the beach: having access to Analytics at your fingertips is important. That’s why we previously...
Introducing Google Tag Manager for Mobile Apps & New Google Analytics Services SDK
Mobile Apps pose a unique set of challenges for marketers and developers. On the web, you can iterate on content and features in near-real-time and deploy conversion tracking, Remarketing, analytics and other tags to measure the effects on your users....
The Mobile Buyer and Seller Relationship
The mobile advertising industry continues to evolve at a rapid pace - as new technologies have created new ways for publishers to grow and engage with their audience, new ways for advertisers to reach their customers have also emerged. With new opportunities...
How NRI Netcom uses Analytics to measure user engagement of responsive web design
The following was originally posted to the Analytics Japan blog.Google recommends responsive web design as a way of optimizing for smartphones and tablets. Responsive web design is a method of identifying the device based on the screen size and adjusting...
Changes in rankings of smartphone results
As the number of smartphone users continues to surge globally, many of you are responding quickly with mobile-friendly sites. Regardless of the device a user views your site on, their experience should be rich and consistent. With this in mind, the Google...
Webinar on Wed, 6/12: Metrics for the Mobile App Ecosystem
As users discover, download, and use your apps, understanding your customers and what they're doing is incredibly important and has a direct impact on monetization. Leveraging smart analytics and analyzing key metrics can drive future monetization and...
The Future of Measurement Starts at I/O: What’s New and on the Horizon for Analytics
Last year at I/O we launched Mobile App Analytics, a re-imagining of app analytics from the ground up, speaking the language that matters to app developers and marketers. Since launch, the insights provided are already helping hundreds of thousands of...
5 Things You Should Be Doing With Google Mobile App Analytics Crash & Exception Measurement
When an app crashes, it disrupts the user experience, may cause data loss, and worst of all, might even cause users to uninstall the app altogether. As developers, we do our best to minimize crashes, but no app is ever perfectly stable.A crash can actually...
