Interested in learning how to use Analytics to make better decisions for your business? Here’s your chance; join us next week for two webinars. We’re partnering with the Learn with Google team to present an introductory session on Getting started with Analytics, and a more advanced session covering one of the most requested topics - Digital Attribution & Conversion. Here’s a little more detail on what we’ll cover:
Getting Started with Google Analytics
Level of content: Beginner
Covers the basics you need to get started with Analytics. Highlights the most helpful reports for ecommerce, bloggers/publishers, and lead generation businesses. Learn how to tag your campaigns and set up goals to measure if your marketing is a success.
Presenter: Justin Cutroni, Analytics Advocate
Date: Wednesday May 23rd, 2012
Time: 12 pm PT / 3pm ET / 8pm GMT
Building Blocks of Digital Attribution
Level of content: Intermediate/Advanced
Learn what marketing attribution is and what it can do for your business. This webinar will cover the basics of how attribution works, and we’ll show you how to set up your Google AdWords and Google Analytics accounts to enable important attribution tools--Search Funnels and Multi-Channel Funnels.
Presenter: Bill Kee, Product Manager, Google Analytics
Date: Thursday May 24th, 2012
Time: 9am PT / 12pm ET / 5pm GMT
These are free webinars, so be sure to register now and take a look here for more great webinars from other Google teams.
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