We get it. You love music. From propelling unknown artists to the top of the charts, to cheering on established artists as they reinvent the music video, to remixing and reimagining your own, music fans have turned YouTube into the world’s go-to music destination. Now, to celebrate music fans and the music you love, we’re announcing a new kind of awards show--one powered by you.
On Sunday, November 3, YouTube will host the first-ever YouTube Music Awards, a live-streamed event honoring the artists and songs that you have turned into hits over the past year. Lady Gaga, Eminem, and Arcade Fire will join other top artists and some of YouTube’s biggest stars including Lindsey Stirling and CDZA in performances and musical collaborations from Seoul, Moscow, London and Rio, culminating in a live event in New York City. Music-video visionary Spike Jonze will be the creative director and acclaimed actor Jason Schwartzman will host with VICE and Sunset Lane Entertainment acting as executive producers.
And we’ll need your help. In mid-October, YouTube Music Awards Nominations will be announced based on the videos that you watched and shared over the past year. We’ll then call on you to determine the songs and artists honored, by sharing the nominees across social media so the awards are judged in full view of everyone.
There will be a whole lot more music to enjoy on YouTube around the Music Awards. In the days leading up to the November 3 event, nominees will share official music videos, covers, parodies, concerts, interviews and fan videos on YouTube--so you can stay in the loop, find your faves and discover new music you didn’t even know you loved! Stay tuned for lots more info, and get ready for a nonstop week of music on YouTube.
Danielle Tiedt, Vice President, Marketing, recently watched "Lady Gaga - Applause (Official)," "Eminem - Berzerk (Official) (Explicit)," and "Arcade Fire- Here Comes the Night Time."
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