New Interface Wednesdays: Multi-dimension reporting

We've been listening to your feedback for more reporting and better insights into your data and are pleased to share a powerful new feature called multi-dimension reporting. You can now add dimensions to your performance reports to sort and view data across multiple dimensions including ad units, ad sizes, and countries.

This new feature allows you to add up to three dimensions to your reports, including viewing a channel by date or an ad unit by targeting type. To add a dimension when you create or edit a report, click ‘Add dimension’ and select a dimension. The dimension selected is added to the table, so you will now see two dimensions. To add another dimension click ‘Add dimension’ and select again. You can also change and remove a dimension by clicking the drop-down for the dimension you want to change or remove.

Try multi-dimension reporting now to interactively explore your data and gain more performance insights. And stay tuned for more dimension combinations coming soon as we continue to improve reporting regularly.

This reporting capability is just one of many improvements we’re making to the new AdSense interface as we gradually move away from the older version. Please feel free to provide your feedback in the comments field below so we can continue to tailor the new interface to your needs! If you haven’t yet tried the new interface, learn more about getting started today.

Posted by Vincent Zanotti - AdSense Engineering

Read more

Got 2 minutes? Learn how to allow and block ads

Last week, we walked you through the Performance reports tab of the new AdSense interface. In the final two videos of this series, we wanted to highlight the key controls available in your account so that you’re empowered to make smart decisions about the ads that appear on your site. Take a look at the videos below to learn more about the ad review center and the additional features that enable you to allow and block ads:

We hope you’ve enjoyed our six videos walking you through key activities in your account, and that it has enabled you to be more comfortable with the new AdSense interface. If you haven’t started using the new interface yet, we hope you'll check out these demo videos and give it a try today!

Posted by Katrina Kurnit - Inside AdSense Team

Read more

New Interface Wednesdays: Chart custom channels

We understand that many of you analyze how ad units or channels perform compared to each other to help you decide whether you should make changes to improve performance. Now, in the new interface, we provide you a new way to analyze individual items against one another.

The chart feature will allow you to see custom channels or ad units as their own line on the graph, so you can easily identify spikes or dips. To see how your channels perform compared to each other, visit the Performance Reports tab, and click Custom channels. Depending on the number of channels you’re using, you might be asked to filter the list and then click Update report. Once your selected channels are listed below the graph, you'll see the Combine and Chart buttons.

Select a few channels and hit ‘Chart.’ Now you can see each specific channel in it’s own color on the graph. You can use the buttons next to the graph to change the metric for which you’re comparing the channels. Using this feature, you might notice that discrepancies between channel performance are more obvious on the graph than they are just viewing the numbers in the table.


Try it now! Navigate to the Performance reports tab, and select any report for which you want to chart items.

Help us figure out what you need and want in your reports by sending your feedback through the ‘Report issue’ link in the upper corner of your account or joining the conversations in our forum.

Posted by Guillaume Ryder - AdSense Engineer

Read more

Got 2 minutes? Watch our Performance reports videos

We know the Performance reports tab of the new AdSense interface can seem a little overwhelming. With all that data at your fingertips, it’s hard to know where to start! To help you learn more about the reports you can run and how to customize the graphs, we’ve created two new videos that walk you through navigating our reporting features:

Check out some of our previous posts on the new AdSense interface to learn more about the different reports you can run to gain even more insight into your performance. If you missed last week’s videos on creating an ad unit and custom channels, be sure to check them out. We’ll see you next week for our last two videos on the Allow & block ads tab!

Posted by Katrina Kurnit - Inside AdSense team

Read more

New Interface Wednesdays: Search in Ad Review Center

We've heard that there are times when an ad appears on your site that you want to block from appearing again. How can you easily block a specific ad you've seen? If the ad is placement-targeted, you can now use the new AdSense interface to quickly search for and block that specific ad and future ad groups from a given advertiser.

To search for ads in the ad review center, first navigate to the Allow & block ads tab and click into one of the pages of the ad review center -- for example ‘Allowed’ -- for which you want to view ads. Look for the find ads box in the navigation sidebar. Here, you can search for ads based on text/url, ad type, and ad networks. For ads that are awaiting review, you can also search based on when the ads will be automatically allowed.


With recent updates we’ve made, you may also notice that when doing a keyword-based search, image ads in addition to text ads will be returned if the images contain text matching your search criteria.

Try it now! Navigate to the Allow & block ads tab and click into the Ad Review Center.

Posted by Pedro Diaz & Edouard Rosseel - AdSense Engineers

Read more

Got 2 minutes? Watch our new AdSense demo videos

Change is good, but change can also be hard. This is true for everything from getting used to a new job or apartment to starting with the new AdSense interface. If you’ve been following our New Interface Wednesdays blog series, you know that there are a lot of new features and benefits to making the switch. To help ease the transition, we want to make sure that you not only know about all of these great benefits, but that you’re also able to navigate through the new tabs and are comfortable with the standard tools you’ve been using in the old interface.

To help you become more familiar with the new interface (and start using it if you haven’t already!) we’ve created a series of six videos -- each under two minutes -- to quickly demonstrate how to complete some basic actions in your account.

Today, we’re excited to present the first two videos in this series: one walking you through how to create an ad unit, and the other on setting up custom channels.

We hope these help you get comfortable with the new AdSense interface! Stay tuned for the next set of videos, which will walk you through the Performance reports tab.

Posted by Katrina Kurnit - Inside AdSense team

Read more

New Interface Wednesdays: New report available by country

Have you ever wanted to understand your AdSense performance based on where your users are? Now you can do just that with the countries report.

To report by country, simply navigate to the Performance reports tab. In the navigation sidebar, click on the "Countries" report. This report will show your site's earnings by visitor country.


Please note that the countries report won't contain historical earnings data prior to when this feature is made available in your account. You can view earlier click and impression data by countries, but historical earnings data won't be visible.

Try it now! Navigate to the Performance reports tab, and select the countries report.

Help us figure out what you need and want in your reports by sending your feedback through the ‘Report issue’ link in the upper corner of your account or joining the conversation in our forum.

Posted by Vincent Zanotti - AdSense Engineer

Read more

New Interface Wednesdays: Combine and Chart Feature

These features are found in the Performance Reports tab, under Custom channels. Depending on the number of channels you’re using, you might be asked to filter the list and then click Update report button. Once your selected channels are listed below the graph, you can view the combine and chart buttons.

Let’s review the combine feature first, which can be used to easily total items in your list and allow for deeper analysis. Click a few of your channels that you want to view earnings for together, then click the Combine button. The total of these channels is now shown on the graph and you can do further analysis using the view drop-down.



In contrast, the chart feature lets you visually compare the performance of up to five items. First reset your channels report by clicking the word Custom channels above the graph. From here, select a few channels in the table and then hit the Chart button. The lines in the graph represent the statistics you have chosen. Just like with the combine feature, you can now refine your report further using the view drop-down above the table.



Try it now! Navigate to the new interface and click on the Performance Reports tab, and then click Custom Channels and Update report.

Posted by Vincent Zanotti - AdSense Engineer

Read more

New Interface Wednesdays: CrowdGather gets more efficient with the new AdSense interface

CrowdGather uses the new AdSense interface to efficiently track and improve performance across its large network of forums.

CrowdGather.com is a leading, publicly traded network of online forums, consisting of tens of thousands of online communities. Sanjay Sabnani, CEO of Crowdgather, recently sat down with us to share his site’s story as well as some tips on using the new AdSense interface to track and improve performance.

Inside AdSense: Tell us about the origin of your site.
Sanjay Sabnani: In 2002 I acquired my first forum, GenMay.com (short for General Mayhem), a place for off-topic humor, where gamers hang out. General Mayhem grew pretty rapidly and I started acquiring more forums, which ultimately led to the creation of CrowdGather one year later. CrowdGather now receives 5 million unique visitors a month and 90 million monthly page views across its tens of thousands of communities, including hosted forum sites Lefora and FreeForums.org.

IA: What role does AdSense play in your business?
SS: I used Google AdSense from the get-go on GenMay.com, and began using it across the entire CrowdGather network once it was established. AdSense was the first ad network I had found that I actually understood and could implement and it became a very easy way to begin to monetize. These days, AdSense is a key component for us, and we’ve worked on optimizing it across our network. We’ve found that AdSense displays the most relevant ads out of any contextual partner we’ve worked with. Since forums are very text-rich and the ads are so relevant, AdSense converts very well.

IA: I understand you’ve recently started using the new AdSense interface. What do you like about it?
SS: The new interface is like a monitoring system to ensure that all goes well across the CrowdGather network. For a network like CrowdGather comprising tens of thousands of online communities, the detailed performance reports are important tools for tracking individual site performance. We’re always looking to see if any one particular site is acting differently than the rest of the network. With the new interface, we’re able to track traffic down to that individual subdomain level which is valuable for us, since before it was all lumped together as a blanket effective CPM.

Based on the quicker feedback, we’ve been able to adjust the overall positioning and placement of the AdSense units across our network more rapidly. Before, we’d look at aggregate data for a few weeks to decide if a certain location was performing better on a certain community. Now we’re able to play around a lot more quickly, and get that feedback much quicker, in terms of testing.

IA: If you had to sum it up, what would you tell other publishers about the new interface?
SS: We can see all this data more rapidly, and get an overview of the week to see the revenue direction. The new interface has made AdSense a bigger part of our analytics routine.

If you’d like to see how the new AdSense interface can help reduce time spent managing and monitoring your account, sign in to your account and switch to the new interface (you can get there from the link in the upper corner that says “Try the new AdSense interface”). To learn more about the new reporting functionality, visit our Help Center.

Posted by Meredith Blackwell - Inside AdSense team

Read more

New home page for the new AdSense interface

We’ll now be showing you earnings for today, yesterday, this month so far, and last month as well as any unpaid finalized earnings and most recent payment information. Important alerts will appear in a bar at the top to make sure you don’t miss anything critical.

We’re still working toward more improvements based on comments we’ve heard, including the ability to view your top channels from the home page. Stay tuned for many more features that you've been asking for! Please continue to send us your feedback on the new interface by joining the conversation in our forum or through the ‘Report issue’ link in the upper corner of your account.


Posted by Dan Banfield & Madhuwati Lagu - AdSense Engineers

Read more