Through the Google lens: search trends May 9-15

Search is often the first place we turn when something unexpected or unusual happens. This week is no exception, as people looked for news on a celebrity smackdown, an interspecies showdown and everything in between.

When the news is news
A newsroom shuffle at the New York Times put the Grey Lady at the top of headlines around the country. Wednesday, it was announced that Jill Abramson, who served as executive editor since 2011 and was the first woman in that position, would be replaced by Dean Baquet (himself a “first”—no African-American has held the job before now). Searchers scrambled to find information on the story behind the story.

The Finals countdown
Basketball continues to be in the search spotlight as the NBA Finals approach. After a crazy, up-and-down, roller-coaster first round, the second round went more according to plan. Now we’re rewarded with matchups of the top two seeds in each conference finals, leading people to do some searching for the Spurs, Thunder, Heat and Pacers. While those teams are preparing for their next opponent, some teams are already making changes to prepare for next year; the Golden State Warriors announced a new coach, Steve Kerr, a former player with five championships under his belt. Searchers looked for information on [steve kerr rings] and [steve kerr bulls] (he won three of those rings in Chicago), as well as [steve kerr knicks]—rumor has it that Kerr turned down an offer to coach that team.

What a wonderful web
Legions of loyal cat people felt vindicated this week when a video of a family’s “hero cat” saving a four-year-old boy from a dog attack went viral. Not only were there hundreds of thousands of searches for [cat saves boy from dog], but the video now has more than 9 million views on YouTube. I personally vouch that it’s worth your time.

In other viral news, Macaulay Culkin was photographed wearing a T-shirt showing my own favorite famous person Ryan Gosling wearing a T-shirt of Macaulay Culkin back in his “Home Alone” days. People rushed to the web to see the photos, as well as create their own recursive images. As the A.V. Club says: great job, Internet!

Bey it ain’t so
An elevator surveillance video released by TMZ and showing Solange Knowles in a physical altercation with brother-in-law Jay-Z inspired a frenzy of speculation and search activity—and you could say it added one more problem to Jay’s list. Monday’s top trending topic—with more than 5 million searches!—was [tmz], and searches for terms like [solange attacks jay], [jay z fight] and [solange fight] were through the roof. Call it a testament to Bey and Jay’s status as celebrity royalty.

Posted by Emily Wood, Google Blog Editor, who searched this week for [what to see in valdez ak] and [cite news wikipedia]

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Through the Google lens: search trends May 2-8

Here’s our look back at the stories and searches that made this week, from lightsabers to Lewinsky.

Mint juleps and margaritas
This past week people across the country celebrated several long-held traditions and some newer ones. With the 140th “Run for the Roses” on Saturday, there were more than 2 million searches on the subject of the Kentucky Derby, including research on [kentucky derby time] and [kentucky derby horses]. (We’re partial to derby fashion.) Then, on Sunday, nerds everywhere celebrated what’s come to be known as “Star Wars Day,” thus named because the date lends itself to the pun “May the Fourth be with you.” According to search data at least, the unofficial holiday has been getting bigger every year. And finally, Monday’s Cinco de Mayo inspired lots of pranks, jokes, and more than a few people looking up the history of the holiday.

Red carpet moments and capital celebs
At this week’s Met Gala, the annual fundraising event for the Metropolitan Museum of Art’s Costume Institute, celebrities like Kim Kardashian, Beyonce and Blake Lively turned heads and inspired searches. And though searchers were interested in the White House Correspondents Dinner, it was old, not new, Beltway gossip that dominated this week. In a “Vanity Fair” essay, Monica Lewinsky broke a 10-year media silence to talk about life since the affair that made her a household name. Search interest in Lewinsky subsequently jumped to the highest point ever since 2004 (the time period for which data is available) as people looked for more information on the original story as well as [lewinsky now].

On the issues
The phrase “Bring Back our Girls” became a rallying cry to raise awareness about a group of nearly 300 school girls abducted in Nigeria in April. A number of leaders, including Michelle Obama and Hillary Clinton, have raised their voices in support of the campaign.

On a completely different viral note, Jimmy Kimmel hit the streets asking people “what is gluten?” This now viral YouTube video has left many people laughing at the responses, as well as looking up the definition of gluten, and related issues such as celiac disease, for themselves.

Giving thanks to teachers and moms
We hope you took time to thank a teacher for Teacher Appreciation Week. More than a hundred thousand searches on the topic indicate that people around the country were showing their gratitude. And finally, Mother’s Day is this Sunday, and many people were looking up gifts—from more traditional treats like flower deliveries and chocolate-covered berries, to creative DIY ideas and even poems. For those of you whose moms are teachers as well (like mine), this is an even better time to show them you care.

Posted by Emily Wood, Google Blog Editor, who searched this week for [rolf and daughters nashville] and [how tall is prince]

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A YouTube winner in Google’s top trending searches

Each year here at YouTube, we take a look back at the videos that captured our attention and our imagination during the year. We’ll be releasing the top trending videos of 2012 next week, but today our friends over at Google are taking a look at the year through the eyes of search.

Google’s 12th annual Zeitgeist Year-In-Review, a.k.a. a “spirit of the times,” reviews the people, places, and topics that captured the world’s attention this year. YouTube favorite “Gangnam Style” came in as the #2 global trending search term this year, and topped dozens of country’s charts. PSY’s smash hit also left a lasting impression on search, with questions like “How to Gangnam” popping up in Malaysia, and “Gangnam Style costume” coming in as the #4 trending Halloween Costume search in the U.S.

For a quick ride through 2012, check out the Zeitgeist video:


Make sure to check out the Google Zeitgeist site to see the hottest trends, people, and topics that were top of mind this year.

Kevin Allocca, YouTube trends manager, recently watched "Simon's Cat in 'Icecapade'"

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