Learn how to evaluate the user experience on your site

With only a few seconds to capture a user’s attention, we all know it’s important to have a great user experience on your site. One of our goals is to help you create a user experience that will keep users coming back to your site.

In the past, we shared our guiding principles for user experience and asked some of our most successful publishers to share their thoughts. However, many of you told us you’d like to see more examples of how to actually apply the principles to your site. We’ve heard your feedback and, on November 1st, we’ll show you how in a Learn with Google Hangout on Air that takes you behind the scenes of a user experience consultation.

During the Hangout on Air, we’ll evaluate a pre-selected AdSense publisher’s website and teach you how to take a step back, apply a critical eye, and evaluate whether or not the user experience on your own site complements your site goals. We’ll identify specific changes the publisher can make to improve the user experience, walk through our recommendations, and answer a few of your user experience questions, which you can submit when you RSVP to watch the live stream.

RSVP to let us know if you’ll be watching the Hangout on Air and we’ll see you on November 1st!

Click here to RSVP

Posted by Laurie Shiau - Inside AdSense Team 
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Watch the final two weeks of the AdSense 10 Challenge live

Back in June, we kicked off the AdSense 10 Challenge as a way to help publishers like you become AdSense experts and meet members of the AdSense community online.

Over the last eight weeks, we’ve covered topics ranging from optimization opportunities and Google Analytics to user experience and A/B testing. We’ve also discussed strategies and best practices with product managers, optimization specialists, and some of our most successful publishers each week.

As we wrap up the final two weeks of the Challenge, we’ll talk about mobile strategy and how to use Google+ to grow your site and engage your users. Be sure to tune in by watching the final two weeks of the AdSense 10 Challenge live from the Google+ event pages listed below:

Week
Event
Week 9 - Mobile: The Time Is Now
Topic of the Week presentation
  • Join this page at 11:00am PDT on August 20th to live stream the broadcast

Meet the AdSense Community
  • Join this page at 11:00am PDT on August 21st to live stream the broadcast
Week 10 - Grow and Engage with Google+
Topic of the Week presentation
  • Join this page at 11:00am PDT on August 27th to live stream the broadcast
Meet the AdSense Community
  • Join this page at 11:00am PDT on August 28th to live stream the broadcast

If you can’t watch the broadcasts live, not to worry. Recordings of each broadcast will be available in our Help Center shortly after each live event.

See you at the end of the Challenge!

Posted by Laurie Shiau - Inside AdSense team
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Introducing the AdSense 10 Challenge

In celebration of AdSense’s upcoming 10th anniversary, we’re hosting a free 10-week masterclass to help you become an AdSense expert and grow your revenue. This upcoming Learn with Google for Publishers series, the AdSense 10 Challenge, starts on June 25th and we’d love for you to join us!

What is the AdSense 10 Challenge? 
Over the course of 10 weeks, we’ll equip you with the tools and insights you need to make the most out of your online business with AdSense. We’ll cover a range of topics and show you ways to increase your revenue, uncover new information in your reports, and set up experiments to determine the best layouts for your site. You’ll meet members of the AdSense community like optimization specialists and experienced AdSense publishers. In addition, we’ll host office hours each week on Google+ to answer your questions on the topic of the week.

At the end of each week, let us know how you’re doing by filling out a short check-in survey. Check-in all 10 weeks and you could be featured on our Google+ page as a Challenge Finisher and receive a limited edition AdSense 10 t-shirt.

When is the Challenge and what topics will it cover? 
The AdSense 10 Challenge will take place online from June 25th - August 30th. We’ll cover a wide range of topics designed to encourage AdSense success. For more information, check out the schedule below and add it to your Google Calendar.
  • Week 1, 6/25 - 7/1 - Welcome to the AdSense 10 Challenge
  • Week 2, 7/2 - 7/8 - Understanding Your Performance Reports
  • Week 3, 7/9 - 7/15 - Optimization Opportunities 
  • Week 4, 7/16 - 7/22 - Make Better Decisions with Google Analytics - part 1
  • Week 5, 7/23 - 7/29 - Make Better Decisions with Google Analytics - part 2
  • Week 6, 7/30 - 8/5 - User Experience: Understanding Your Users
  • Week 7, 8/6 - 8/12 - User Experience: Engaging Your Users
  • Week 8, 8/13 - 8/19 - User Experience: Testing What Works Best
  • Week 9, 8/20 - 8/26 - Mobile: The Time is Now
  • Week 10, 8/27 - 8/30 - Grow and Engage with Google+
Where do I sign up?
Click here to register

As we get closer to June 25th, we’ll share more information about the Challenge on our Learn with Google for Publishers community on Google+. So be sure to join the community and check back soon for updates.

See you at the Challenge!

Posted by Laurie Shiau - Inside AdSense team
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Coming soon: international Learn with Google for Publishers events

Edited for accuracy on January 24th, 2013

A little over a month ago we announced that AdSense in Your City events will be evolving into Learn with Google for Publishers. We also published our event schedule for North America. Today we’re excited to announce that the Learn with Google for Publishers event series is international, too!

Below are some international events in the next three months:

Latin America
  • Sao Paulo, Brazil - March 19, 2013
  • Buenos Aires, Argentina - March 13, 2013
Europe
  • Bucharest, Romania - March 4, 2013
  • Dublin, Ireland - February 11, 2013
If you’d like to attend one of our upcoming events, fill out this form and we’ll send out event confirmation details two weeks before the event. Space is limited, so sign up quickly.
   
Be sure to check out our complementary Learn with Google webinar series.  And, if you’re as excited as we are about Learn with Google for Publishers, let us know on our AdSense +page.

Posted by Ian Cohan-Shapiro - Inside AdSense Team

Coming soon: Learn with Google for Publishers

Two and a half years ago we started the AdSense in Your City program with the goal of meeting publishers face-to-face and providing tips to help you increase your earnings.  From Orlando, Florida to Tokyo, Japan, we’ve visited over 100 cities around the world and talked to thousands of publishers.  We asked you what you’ve liked and what could be improved.  Based on your feedback, we’ve made some changes.

We’re excited to announce that, in 2013, AdSense in Your City events will be evolving into Learn with Google for Publishers.  We understand that many of you are using Google products beyond AdSense to grow your business. Our transition to this Google-wide initiative is part of our effort to help publishers like you make the most from the Web.  Learn with Google for Publishers goes beyond just AdSense optimization tips.  We’ll also cover new topics such as site design, analytics and ad serving.  Below is our North America schedule for the next three months; our international schedule will be posted here on Inside AdSense shortly, so stay tuned!
  • New York, NY - January 29, 2013 
  • Los Angeles, CA - February 7, 2013
  • Toronto, Canada - February 19, 2013 
  • Chicago, IL - March 5, 2013
Phillip Martin is one publisher who went to a Google event this year; take a look at his inspiring story in this short video:



If you’d like to attend one of our upcoming events, fill out this form and we’ll send out event confirmation details two weeks before the event. Space is limited, so sign up quickly.
   
Be sure to check out our complementary Learn with Google webinar series.  And, if you’re as excited as we are about Learn with Google for Publishers, let us know on our AdSense +page.

Posted by Ian Cohan-Shapiro - Inside AdSense Team