'Access, Empower, Act' - Save the date for the 2013 Google Analytics Summit [#GASummit]

Our team is committed to keeping you at the bleeding edge of data. That's why we've continually made the content at our annual user summit more accessible. Last year we liveblogged the event on social and published a recap of key announcements. But we've heard you loud and clear: you want more. So we're excited to fulfill that request: this year, we're extending a virtual invitation to all our users.

Join us for a livestream of key sessions during our Google Analytics summit, on October 1 at 9:10a PT. Watch and hear about the future of marketing analytics from Google leadership: Paul Muret, Vice President of Google Analytics Engineering, and Babak Pahlavan, Director of Google Analytics Product Management. You will learn about new products we’re launching and hear three ways to take advantage of The Data Opportunity:

1. Connecting the right data to the right people.
2. Empowering every employee to analyze data 
3. How acting on insights drives organizations forward

Set the event reminder today, and be sure and join the conversation on Google+ and Twitter using the hashtag #GASummit. 

Posted by Suzanne Mumford Google Analytics Marketing

Read more

BEST Practices: Google Analytics Conference

The following is a guest post contributed by Caleb Whitmore, founder of GACP Analytics Pros and the BEST Practices Conference, Google Analytics enthusiast and aspiring mountaineer.

BEST Practices: Google Analytics Conference

Boston, September 19

Seattle, November 14

As a digital analytics firm, we obviously love the constant connectedness of social media, mobile devices and the web. But we are also the first to admit that the never-ending noise leaves little room for the brilliance that come from letting your mind wander.

BEST Practices for Google Analytics is designed to give you the best of both worlds. 

We combine strategic inspiration, practical instruction and a wide-open location to create a Google Analytics conference like no other. In six short weeks, BEST Practices will land in Boston and we invite you to join us.

Top 7.2 Reasons to Attend A BEST Practices for Google Analytics Conference this Fall:

1. Networking: You will be surrounded by innovators in the digital analytics industry - previous attendees include Starbucks, Yelp, Priceline, GoPro and more. Talk to both experts and peers who are using analytics to creatively solve problems.
2. Speakers: Our speakers are actively practicing what they preach every day. Members of my AP team will cover specific best practices, I will review some of the tricks I have learned from a decade in this business, Ian Myszenski from Wildfire will be showcasing the measurement of social media . . . and the list goes on.
3. After-Party: Mix and mingle following the event. Past after-parties have provided a great place to keep the brainstorming and inspiration flowing as you chat with people from a wide variety of industries and backgrounds.
4. Topics: Receive practical instruction on the latest Google Analytics features, including advanced segmentation, multi-channel funnels, attribution modeling, Google Tag Manager, Universal Analytics, social and more.
5. Interaction: Hands-on interaction is key when learning to apply new knowledge. We will give you a chance to apply tricks directly to your profiles as you listen and chat about your challenges with like-minded people during lunch.
6. Venue: The Boston BEST Practices conference will be at New England Aquarium and in Seattle at the Seattle Art Museum - venues specifically chosen because they give you open spaces to think creatively. We have intentionally scheduled space into the agenda to allow you to wander, enjoy and dream.
7. Training: If you’re looking to make it official, the Google Analytics Individual Qualification test is an important milestone when building your GA resume. Our preparatory course is a full day of in-person training time following the conference, led by me.

 7.2.    Discount: And last, but definitely not least, we have a discount just for you! Use discount code BESTAnalyticsBlog for a 20% discount off the conference pass at either our Boston or Seattle conferences this fall.

And don’t forget to check out other BEST Practices conferences as we storm the country. We’re headed back to San Francisco in the spring of 2014 - don’t miss out!

To keep up to date on what’s coming, follow our team at @analyticspros and @BEST_con to hear about the latest speakers, locations and events.

We hope to see you in Boston and Seattle!

Posted by Caleb Whitmore, Google Analytics Certified Partner

Read more

Google Analytics User Conference: Australian Tour

The following is a guest post by Benjamin Mangold, Search & Analytics Director at Loves Data, a Google Analytics Certified Partner.

The Google Analytics User Conference is back in Australia for 2013, hosted by Google Analytics Certified Partners. This year the conference will be held in both Sydney and Melbourne.

Join local and international Google Analytics experts in Sydney on 19 June and Melbourne on 21 June. Google’s own Analytics Advocate, Justin Cutroni is returning as keynote speaker to present his expert advice and insights into Universal Analytics, a great new Google Analytics feature for onsite measurement across desktops, smartphones and tablets, and even the physical aspects of offline campaigns such as loyalty cards and billboards!

After the sold-out success of the conference last year, Loves Data is keeping the momentum going with a great speaker line-up of Google Analytics experts from the US, Singapore and Australia, a special slot on YouTube Analytics and marketing and technical slots by experts from industry. View the conference program and check out the conference speakers.

Topics include:

• Attribution modelling
• Multi-screen measurement
• Driving action with dashboards
• Leveraging online and offline data
• YouTube Analytics

Book your conference ticket today before it’s sold out.

For conference updates follow Loves Data on Google+.

Posted by Benjamin Mangold, Google Analytics Certified Partner

Read more

Learn from Google at #SESNY 2013

SES New York (#SESNY) is coming up next week, and just like last year, we hope you’ll join us again in the Big Apple.

During day 1 of SES New York, we’ll be on the expo floor with a custom-built Google classroom as well as part of the main conference sessions. Join us where you’ll learn about the newest need-to-know tools, features, and solutions from Google Analytics, AdWords, Mobile, GDN and DoubleClick Search to help you win in a constantly connected world. Following is a listing of our sessions to help you plan your SES experience. 

Google Solutions for a Constantalny Connected World

Day 1 - Tuesday, March 26th all day in the Expo Hall

10:30-11:30am: Reaching customers whenever, wherever, across any device. Surojit Chatterjee, Lead Product Manager for Enhanced Campaigns

11:45-12:45pm: Understanding the Full Value of Mobile. Brendon Kraham, Director, Global Mobile Solutions

2:00-3:00pm: Engaging with your audience in a multi-screen world. 

3:30-4:30pm: Using DoubleClick Search to manage campaigns across channels and devices. Anthony Chavez, Product Manager for DoubleClick Search

Don’t have a pass yet? Don’t worry. Expo Only passes are free and get you access to our Google classroom. You can also use the code NYGOOGLE which is redeemable for up to $700.00 off a full conference pass.

For attendees of the main conference, Google Analytics team members will be participating in the following sessions:

Landing Page Optimization

Day 1: Tuesday, March 26 from 11:45-12:45pm

Are your search landing pages working hard or hardly working? Landing pages can be the hardest-working part of your search campaigns, or they can kill your lead generation and sales conversion rates. Testing insignificant details such as button colour and headline size won't lead to real lift in your conversion rates. This session will show you what to test, how to analyse your landing pages, and how to get significant revenue lift quickly.

Moderator:

Andrew Goodman, SES Advisory Board; President, Page Zero Media

Speakers:

Justin Cutroni, Analytics Advocate, Google

Angie Schottmuller, Director of Interactive Strategic Planning & Optimization, Three Deep Marketing

The Dawn of Convergence Analytics

Day 1: Tuesday, March 26 from 3:30-4:30pm

The combination of "big data," access to cloud computing, powerful algorithms, and unprecedented visualization capabilities has created an emerging new class of analytics tools for the marketer. It's being called "Convergence Analytics". It's the marketing equivalent of "one ring to rule them all." Though still in its infancy as a discipline, there are many vendors in the market, and their goal is to pull together data sources from multiple touch points from the web and beyond. They're also using advanced data gathering and data regularization strategies to create a correlative dashboard-like experience for the marketer.

Moderator

Adam Singer, Product Marketing Manager, Google Analytics

Speakers:

Andrew Edwards, Managing Partner, Efectyv Marketing

Rand Schulman, Managing Partner, Efectyv Marketing

We hope to see you out at the event, you can find out more details on the conference site. 

Can’t make it to NY? Be sure and follow Google Analytics on Twitter and Google+ for real-time updates on sessions throughout the day sharing interesting bits from the conference.

Posted by the Google Analytics team

Read more

Digital Analytics Association Awards Are Back

It’s that time of year again - award season. No, not Hollywood awards, Digital Analytics awards! 

The Digital Analytics Association has announced its list of nominees for the DAA Awards of Excellence. These awards celebrate the outstanding contribution to our profession of individuals, agencies, vendors and practitioners.

This year we’re honored to be nominated for two awards.

Google Tag Manager has been nominated for New Technology of the Year. Launched in October 2012, Google Tag Manager has helped many companies simplify the tag management process.

Google, as an organization, has been nominated in the category Agency/Vendor of the year. 

We’re incredibly humbled by these nominations - thank you. Our goal is to provide all businesses with the ability to improve their performance using data. We’re excited to be part of this community and we look forward to an even more amazing future.

In addition, a few Googlers have been nominated for individual awards:

Eduardo Cereto Carvalho and Krista Seiden have been nominated for Digital Analytics Rising Star.

Our Analytics Advocate, Justin Cutroni and our Digital Marketing Evangelist, Avinash Kaushik, who travel the world sharing Analytics love have each been nominated as Most Influential Industry Contributor (individual).

If you’re a DAA member make sure you vote by February 6. Winners will be announced at the 2013 DAA Gala in San Francisco on April 16. Tickets are available now.

Posted by the Google Analytics Team

Read more

Webinar Dec 12: Remarketing with Google Analytics

This summer, we launched Remarketing with Google Analytics, a new way to take advantage of the data you have in Google Analytics and use it to improve your campaign performance. Remarketing lets you reconnect with site visitors and show them ads that are tailored to their interests across the Google Display Network. This makes ads on the web more relevant for consumers while helping to improve your advertising ROI.

Join us next Wednesday, December 12, for an introductory webinar hosted by Product Manager Jesse Savage and Global Solutions Lead Rachel Witalec. This webinar is part of our recent Learn with Google series on Remarketing. We’ll cover the benefits of remarketing for your business, unique advantages of Remarketing with Google Analytics, sample use cases, and the key steps for getting started.

Webinar: Remarketing with Google Analytics
Date: December 12, 2013
Time: 10 am PST / 1pm EST / 6pm GMT
Register here: http://goo.gl/B49ma

Hope to see you at the webinar!

Posted by Sara Jablon Moked, Product Marketing Manager

Read more

Upcoming Analytics Events You Can't Miss

In the next two weeks members of the Google Analytics team will be hosting Google Developers Live (GDL) live streams about getting started with Cost Data Upload and the story behind the new Mobile SDKs.  Be sure to mark your calendars, share your questions and join us as we dive deep into the world of analytics.

To whet your appetite, check out a 100-second recap of our last GDL event starring Nick Mihailovski and Ikai Lan discussing the Apps Script + Google Analytics Integration:

Off the Charts: Getting Cost Data into Google Analytics (GDL)

With Analytics’ new Cost Data Upload feature, users can measure and analyze non-Google cost data to calculate paid campaign effectiveness.  Developers are able to build solutions to upload exported cost data into Analytics so marketers can have a unified view of their campaign spend - all within the Google Analytics interface.

Join Google Analytics’ Developer Advocate Pete Frisella to dive into the implementation of this new feature through the robust Analytics APIs.

Date: Thursday, November 29 at 1:00pm PST

How to Watch: Visit the Google Developers Live page at the above time or add this event to your calendar.

Get Involved: Ask questions to your heart’s content about Cost Data Upload for a chance to have them answered live.

Behind the Code: The Analytics Mobile SDK (GDL)

The new Google Analytics Mobile SDK empowers Android and iOS developers to effectively collect user engagement data from their applications to measure active user counts, user geography, new feature adoption and many other useful metrics.

Join Analytics Developer Program Engineer Andrew Wales and Analytics Software Engineer Jim Cotugno for an unprecedented look behind the code at the goals, design, and architecture of the new SDK to learn more about what it takes to build world-class technology.

Date: Thursday, December 6 at 2:00pm PST

How to Watch: Visit the Google Developers Live page at the above time or add this event to your calendar.

Get Involved: Ask your burning questions about the Analytics Mobile SDK for a chance to have them answered live.


Posted by John Milinovich, Google Analytics API team

Read more

Latin America Tour: Google Analytics User Conference

Bom dia!

The Google Analytics User Conference takes a trip to Latin America. We held the first conference in Latin America in Mexico back in April and now we will visit Colombia, Argentina and Brazil the last week of November.

•  Monday Nov, 26th in Bogotá, Colombia (gauc.com.co)
•  Wednesday Nov, 28th in Buenos Aires, Argentina (gauc.com.ar)
•  Friday Nov, 30th in São Paulo, Brazil (gauc.com.br)


Digital Marketers and Google Analytics enthusiasts will be able to spend one full day sharing knowledge, hearing about local success stories and discussing the latest feature launches announced during our summit last month.

We have a terrific line up of Google speakers:
•  Justin Cutroni, Google Analytics Advocate
•  Enrique Quevedo, Google Analytics Latam
•  Romina Rodríguez, Google Argentina
•  Gustavo Jeuken, Google Brasil
•  Jorge Quiroga, Google Colombia

As well as thought leaders from our local Certified Partners:
•  Juan Camilo Suárez, Santiago Suárez and Gustavo Parra from Intergrupo Digital
•  Juan Damia and Richard Dawson from Intellignos
•  Ruy Carneiro and Flavio Silveira from WA Consulting
•  Francisco Pellat from Codice
•  Gustavo Bacchin from Cadastra
•  Fabio Serra from DP6

You can see the full event details, agenda and buy your tickets at these country specific sites:
Colombia, Argentina and Brazil.

Nos vemos pronto.

Posted by Enrique Quevedo, Google Analytics Latin America

Read more

Mark Your Calendars For These Upcoming Analytics Events

Next week Google Analytics team members will be presenting on automating reporting and mobile marketing measurement, both in-person and online.  Be sure to mark your calendars and join us as we share ideas and best practices about everything analytics.

Google Developers Live Event (Online)

Session: Automate Your Google Analytics Reporting with Apps Script

Do you rely on Google Analytics reporting to make sure you’re making the most of your web traffic? Does your current process for exporting and analyzing your Analytics data feel clunky?  Join Nick Mihailovski and Ikai Lan from the Analytics and App Scripts teams to learn how to integrate Google Analytics with App Scripts and save your sanity in the process.

Date: Thursday, November 15 at 2:00pm PST

How to watch: visit the Google Developers Live page at the above time or add this event to your calendar.

Get Involved: Ask your burning questions about the Google Analytics + Apps Script Integration for a chance to have them answered live.

Search Engine Strategies (Chicago)

Session: Analyze. Streamline. Engage: Transform Your Business by Embracing Digital
2012 has had it all in the digital space - Google's SEO updates, Big Data, the explosion of social media awesomeness, and lots more. With so many new platforms and updates, it's not easy to keep on top of it all and ensure you do everything right! In this opening keynote, Avinash Kaushik will share his unique perspective on balancing multiple media channels and leveraging the right analytics to deliver relevance and economic value to your customers. Avinash will take you through the Clear Line of Sight model to ensure you are spending your days delivering true value to your business. You will walk away from this keynote with a thorough understanding of what it takes to really win online!

Keynote Speaker:
Avinash Kaushik, Digital Marketing Evangelist, Google

Date: Tuesday, November 13 from 9:00-10:00am CST

Session: Metrics for Success in the Mobile and Apps Ecosystem

The staggering growth of mobile platforms, devices, apps - and of course, users - has inspired an entire generation of marketers and entrepreneurs to take notice. But with such rapid change, execution and adoption are all over the board. Mobile marketing and measurement are all still very much works in progress.

This session will explore the joint research between Google Analytics and ClickZ to understand the current state of mobile, where it's going next and share actionable next steps for marketers, app developers and entrepreneurs better measure their efforts in mobile. It is our hope that together, we can help you succeed in this fast-growing space and make mobile apps work for you.

Panel participants

• Melanie White, Special Projects Editor, ClickZ
• Jonathan Allen, Director, Search Engine Watch

• Adam Singer, Product Marketing Manager, Google Analytics
• Diran Hafiz, Director of Mobile, Comscore

Date: Tuesday, November 13 from 1:45-2:15pm CST

How to attend: SES runs from Tuesday, November 13 through Thursday, November 15.  If you’re in Chicago, check out the agenda page for the full details of our sessions and come out and say hi.

Posted by John Milinovich, Google Analytics Team

Read more