Through the Google lens: search trends May 9-15

Search is often the first place we turn when something unexpected or unusual happens. This week is no exception, as people looked for news on a celebrity smackdown, an interspecies showdown and everything in between.

When the news is news
A newsroom shuffle at the New York Times put the Grey Lady at the top of headlines around the country. Wednesday, it was announced that Jill Abramson, who served as executive editor since 2011 and was the first woman in that position, would be replaced by Dean Baquet (himself a “first”—no African-American has held the job before now). Searchers scrambled to find information on the story behind the story.

The Finals countdown
Basketball continues to be in the search spotlight as the NBA Finals approach. After a crazy, up-and-down, roller-coaster first round, the second round went more according to plan. Now we’re rewarded with matchups of the top two seeds in each conference finals, leading people to do some searching for the Spurs, Thunder, Heat and Pacers. While those teams are preparing for their next opponent, some teams are already making changes to prepare for next year; the Golden State Warriors announced a new coach, Steve Kerr, a former player with five championships under his belt. Searchers looked for information on [steve kerr rings] and [steve kerr bulls] (he won three of those rings in Chicago), as well as [steve kerr knicks]—rumor has it that Kerr turned down an offer to coach that team.
What a wonderful web
Legions of loyal cat people felt vindicated this week when a video of a family’s “hero cat” saving a four-year-old boy from a dog attack went viral. Not only were there hundreds of thousands of searches for [cat saves boy from dog], but the video now has more than 9 million views on YouTube. I personally vouch that it’s worth your time.

In other viral news, Macaulay Culkin was photographed wearing a T-shirt showing my own favorite famous person Ryan Gosling wearing a T-shirt of Macaulay Culkin back in his “Home Alone” days. People rushed to the web to see the photos, as well as create their own recursive images. As the A.V. Club says: great job, Internet!

Bey it ain’t so
An elevator surveillance video released by TMZ and showing Solange Knowles in a physical altercation with brother-in-law Jay-Z inspired a frenzy of speculation and search activity—and you could say it added one more problem to Jay’s list. Monday’s top trending topic—with more than 5 million searches!—was [tmz], and searches for terms like [solange attacks jay], [jay z fight] and [solange fight] were through the roof. Call it a testament to Bey and Jay’s status as celebrity royalty.

Through the Google lens: search trends May 2-8

Here’s our look back at the stories and searches that made this week, from lightsabers to Lewinsky.

Mint juleps and margaritas
This past week people across the country celebrated several long-held traditions and some newer ones. With the 140th “Run for the Roses” on Saturday, there were more than 2 million searches on the subject of the Kentucky Derby, including research on [kentucky derby time] and [kentucky derby horses]. (We’re partial to derby fashion.) Then, on Sunday, nerds everywhere celebrated what’s come to be known as “Star Wars Day,” thus named because the date lends itself to the pun “May the Fourth be with you.” According to search data at least, the unofficial holiday has been getting bigger every year. And finally, Monday’s Cinco de Mayo inspired lots of pranks, jokes, and more than a few people looking up the history of the holiday.
Red carpet moments and capital celebs
At this week’s Met Gala, the annual fundraising event for the Metropolitan Museum of Art’s Costume Institute, celebrities like Kim Kardashian, Beyonce and Blake Lively turned heads and inspired searches. And though searchers were interested in the White House Correspondents Dinner, it was old, not new, Beltway gossip that dominated this week. In a “Vanity Fair” essay, Monica Lewinsky broke a 10-year media silence to talk about life since the affair that made her a household name. Search interest in Lewinsky subsequently jumped to the highest point ever since 2004 (the time period for which data is available) as people looked for more information on the original story as well as [lewinsky now].
On the issues
The phrase “Bring Back our Girls” became a rallying cry to raise awareness about a group of nearly 300 school girls abducted in Nigeria in April. A number of leaders, including Michelle Obama and Hillary Clinton, have raised their voices in support of the campaign.

On a completely different viral note, Jimmy Kimmel hit the streets asking people “what is gluten?” This now viral YouTube video has left many people laughing at the responses, as well as looking up the definition of gluten, and related issues such as celiac disease, for themselves.

Giving thanks to teachers and moms
We hope you took time to thank a teacher for Teacher Appreciation Week. More than a hundred thousand searches on the topic indicate that people around the country were showing their gratitude. And finally, Mother’s Day is this Sunday, and many people were looking up gifts—from more traditional treats like flower deliveries and chocolate-covered berries, to creative DIY ideas and even poems. For those of you whose moms are teachers as well (like mine), this is an even better time to show them you care.

Through the Google lens: search trends April 25-May 1

From matters of the heart to matters off the court, join us on a trip to a galaxy far, far away for our look back at this week's search trends.

Searching for romance
It’s the end of George as we know him. Saturday, word got out that longtime bachelor George Clooney was engaged to his girlfriend, Amal Alamuddin. Alamuddin is a respected human rights lawyer in Britain, but she’s not—or wasn’t—a household name, and many people turned to search to learn more about the woman who captured Clooney’s heart. While they were at it, they looked for information on actress Talia Balsam, who was married to George in the early 90’s (for those of you paying attention, that’s pre-Doug Ross!). In other celebrity couple news, Prince Harry and Cressida Bonas have reportedly broken up. So, if you’re disappointed that George is off the market, there’s still hope for women around the world wishing to marry a royal.

A historic week for the NBA
NBA commissioner Adam Silver made league history this week when he fined Clippers owner Donald Sterling and banned him from the league for recent comments. Millions of searches followed, and terms like [adam silver comments], [adam silver sterling], [adam sterling clippers] immediately climbed more than 1,000 percent.

The fetch is strong with this one
On Wednesday, we wore pink in celebration of the 10th anniversary of Tina Fey’s “Mean Girls.” The movie that gave us “fetch” was the subject of so many searches, quizzes (searches for [mean girls quiz] were up 350 percent) and retrospectives that even Cady Heron might have trouble adding them up. And though rumors of a [mean girls reunion] (up 850 percent) are apparently false, that can’t exactly be said of another movie on searchers’ minds this week: “Star Wars.” A photo revealing the cast of J.J. Abrams’ “Episode VII” showed original stars Harrison Ford, Carrie Fisher, Mark Hamill and more seated alongside new faces like John Boyega, Daisy Ridley and Adam Driver. The new cast members were on the top of the search charts quicker than the Millennium Falcon could make the Kessel Run. (Fun fact: searches for [bill weasley] were also on the rise; “Episode VII”’s Domhnall Gleeson played him in the “Harry Potter” movies.).
Wordplay
Actress Emma Stone made headlines this week when she faced off against Late Night’s Jimmy Fallon in an epic lip syncing battle; searches for [emma stone fallon] climbed 2,200 percent. But while we can’t deny Emma’s spoken-word skills, we’ve got a soft spot for two other playful phrases that made the zeitgeist this week. On Saturday, searchers learned that [zonkey] was not an adjective for how you feel after a red-eye, but actually a rare zebra/donkey cross born last week in Mexico. And [it’s gonna be May] was trending Wednesday after Organizing for Action’s Barack Obama Facebook page used the meme-y caption on a photo showing POTUS with Justin Timberlake. Just to bring this week full circle, the Know Your Meme entry on “It’s gonna be May” includes a reference to… “Mean Girls.”

Happy Friday, and we’ll see you next week.