Have you ever changed ad formats and wanted to see which actually performed better? Now you can, with the new chart and change metric features. If you've created and saved an ad unit in your account, you'll now be able to do this easily in your ad sizes report.
Start by visiting the Performance Reports tab and choosing the ad sizes report
Check the boxes next to each format you want to see and then click the Chart button
This overlays the earnings of both ad formats you've selected so you can compare them on the same graph. You can still toggle the metrics shown on the graph using the radio buttons to the right of it so you can compare CTR, RPM and other metrics that are relevant to you.
Try it now! Navigate to the new interface and click on the Performance Reports tab, and then Ad sizes.
“What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?”
Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site. Since eCPM helps you measure how well your ads are performing, we often hear questions from publishers about the factors that impact this metric and how it relates to their earnings. If you're using the new interface, you'll see that your reports show RPM (revenue per thousand impressions); RPM is just another term for eCPM, and it's calculated the same way, so we use these two terms interchangeably.
To help provide some clarity, we’re kicking off a two-part video series with more insights into how eCPM is calculated in order to help you maximize earnings. With the help of AdSense optimization specialist, Matthew Carpenter Arevalo, we’ll show you the factors that affect eCPM, how to track user behavior and traffic patterns, and what you can do to improve your website performance.
In the video below, Matthew will introduce you to the basics of how eCPM is calculated and explain how to analyze the causes behind any changes in your eCPM.
If you’d like to learn more about eCPMs visit our Help Center.
Stay tuned for Part 2 to learn what you can do to better understand and optimize your website’s eCPM.
Posted by Meredith Blackwell - Inside AdSense team
Have you ever run a test on one of your ad units, and wished you could more easily compare performance from before and after the test? If you've created and saved an ad unit in your account, you'll now find an easy way to do this in your ad units report.
Start by visiting the Performance Reports tab and choosing the ad units report (you'll find it in the navigation bar under "Entire account by day").
Search for the name of an ad unit you've updated and select it.
Open the date range box and set a window of dates before your test -- for example, two weeks.
Check the box marked "compare to other dates" and include a similar window of dates after you made the change to your ad unit.
In the graph, you'll then see the performance of your ad unit for both date ranges. You can still toggle the metrics shown on the graph using the radio buttons so you can compare CTR, RPM and other metrics that are relevant to you.
Try it now! Navigate to the new interface and click on the Performance Reports tab, and then ad unit report.
This week we’d like to highlight a few ways that you can view your total earnings. In the past, AdSense reported separately on AdSense for content, AdSense for search, and other AdSense product earnings. You’ve asked for the ability to quickly check your total earnings, and we’re happy to let you know that this is now possible.
If you’d like to focus on the overall sum of your earnings, you can look at the Entire account by day, week, or month reports under More reports. These reports will show you your combined earnings across all products. In future posts, we’ll show you how you can further customize these reports so they make the most sense for your business.
If you’d prefer to see your total account earnings broken out by product in the new interface, you can still do so. By selecting the Products report, you can view earnings from each product you are using as its own line item, as well as the summed, total earnings.
Try it now! Navigate to the new interface and click on the Performance reports tab, and then Products, or More reports, and then Entire account by month.
This is the second post in our ‘New Interface Wednesdays’ series. Every Wednesday for the next few months we will highlight something new you can do in the new AdSense interface. From time to time we’ll also share stories directly from publishers who have been using the new interface as well as announce additional features we’ve recently added.
In the next few posts in this series, we’ll focus on different types of reports you can quickly view in the new interface to monitor and gain insight into your ad performance. Today we’re highlighting the ability to quickly view performance by month. We’ve chosen this particular feature because it’s been a top request from publishers, but you can easily do the same by day or week.
Previously, the easiest way to view all account data by month was to export all reports to CSV, then post-process the data in a spreadsheet. Now you can get the same data with just two clicks without leaving your account. On the Performance reports tab, first click on 'More reports,' and then 'Entire account by month.' From here you can see a graph of your earnings. Immediately below the graph, you’ll see data for your account by month. As we mentioned last week, you can easily select the metrics to appear on the graph.
Give it a try today! Navigate to the new interface and click on the Performance reports tab, 'More reports,' and then 'Entire account by month.'
This is the first post in our ‘New Interface Wednesdays’ series. Every Wednesday for the next few months we'll highlight something new you can do in the new AdSense interface. From time to time, we’ll also share stories directly from publishers who've been using the new interface and announce additional features we’ve recently added.
For our first ‘New Interface Wednesdays’ post, we’d like to highlight the graphical reporting under the Performance Reports tab in the new interface. The new graphs make it easy to see trends in your performance. Rather than scanning rows of numbers, you can view impressions, clicks, and earnings, all in one graph.
Select the metrics you want to see by checking the boxes next to the graph. You can also hover over the graph to get detailed metrics for a specific day, just like in Google Analytics. The graph will appear for just about any type of report you run, making it easy for you to visualize performance. Above the graph, you'll find buttons to save reports that you commonly use and set a report of your choosing to be the default report with a single click. Of course, you can still export the data to a CSV to further process the data in a spreadsheet as well.
If you aren’t yet familiar with the graphs in the new interface, check them out today. Navigate to the new interface and click on the Performance reports tab.
Last week, in the first half of our series designed to help you better understand your earnings, we introduced you to the ad auction for AdSense for content. To recap, eligible ads compete to appear on your pages; our ad auction determines which ads show, and how much you can potentially earn from them.
Now, let’s talk about smart pricing, a tool designed to help advertisers bid efficiently and effectively on many publishers’ ad auctions at once. Our Chief Economist, Hal Varian, explains the purpose of smart pricing, how it plays a role in the ad auction, and how it benefits the entire advertising ecosystem of publishers, advertisers, and users.
Although we aren’t able to provide detailed explanations of our algorithms, we’d like to address a common misconception and show that smart pricing isn’t intended to be a ‘punishment’ for publishers. It’s designed to increase advertiser confidence in AdSense sites by helping them set more accurate bids that reflect the business results they’re looking for. This then allows advertisers to increase their maximum bids, which ultimately helps publishers earn more in the long run.
We’ll let Hal explain the concept of smart pricing in more detail:
Finally, we’d like to take a moment to address some of the questions we’ve received about the relationship between smart pricing and the AdSense for content revenue share. Smart pricing can impact which ad wins an auction for a particular content page. However, since the revenue share is fixed for all publishers, smart pricing doesn’t impact the percentage you actually earn for a valid click. Any changes to advertiser bids as a result of smart pricing will proportionately affect the amount both Google and the publisher earn.
Thanks for following our two-part earnings series. We hope you found the content useful, and that you now have a better understanding of the factors that influence your earnings.
"Why do I earn more money from some ads and less from others? Why do my AdSense for content earnings vary from day to day, or week to week?"
If you’ve asked yourself questions like these before, you’re not alone -- we often hear from publishers that they’re unsure of how earnings are calculated and why their earnings fluctuate. As part of our efforts to be more transparent with publishers, we’re kicking off a two-part series to help explain these topics. With the help of Hal Varian, the Chief Economist here at Google, we’ll show you how ads are targeted to your pages, priced by the ad auction, and translated into the earnings you receive.
Today, Hal will introduce you to the ad auction for AdSense for content ads, and explain both what it’s for and how it works. Like a traditional auction, advertisers bid in our ad auction to show ads on your pages. The number and price of ads in the auction changes from moment to moment, based on how much advertisers are willing to spend and how they've set up their ad campaigns -- this is why we call our auction ‘dynamic,’ as these factors can then affect how much you earn.
If you’re ready to learn more about the ad auction and how specific prices are calculated, watch the video below and visit our Help Center.
So what can you do as a publisher to ensure you’re maximizing your earnings? Here are some tried-and-true tips to increase the amount of competition among advertisers in the ad auction for your pages.
Keep creating high-quality sites full of original content to attract more advertisers, and use Google Analytics to see which content is generating revenue.
Try adding popular advertiser formats such as the 300x250 medium rectangle to your pages.
Turn your channels into targetable ad placements to help advertisers identify and target premium locations on your pages.
Experiment to find the optimal locations for your ads, while making sure that your layouts won't generate accidental clicks.
Help advertisers find your sites by claiming them in Ad Planner. You can add descriptions and categories that describe your content, which will help increase the visibility of your ad units to interested advertisers.
To understand changes in your earnings, we also recommend reviewing our two-part blog series, 'Diagnosing Revenue Fluctuations.'
That’s it for today. In Part II of our series, we’ll discuss how smart pricing affects advertiser bids in the ad auction, and clear up some myths about how it works.
If you're a publisher located in Cyprus, Luxembourg, Malta, Monaco, San Marino, Slovenia, or Vatican City, you can now switch to local currency reports to view your earnings in Euros. Once you make this change, any earnings generated from advertisers paying on other currencies will be converted to Euros each day. This also means that if you're receiving payments in Euros, there won't be any additional conversions at the end of the month when payments are issued.
Before you switch to local currency reports, we suggest you download and save copies of your past reports in U.S. dollars for your records. Once you've done that, look for the green prompt in the upper right hand corner of your Reports Overview page. Click the link in the prompt, and you'll be asked to agree to a new set of Terms and Conditions. If you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.
We encourage you to switch to local currency reports soon, since we'll be requiring this update in the future. You can learn more about these new reports in our Help Center, and we also recommend reviewing answers to a few FAQs we covered on the blog before.
We've been working to enable local currency reporting in more countries, and are happy to announce that this feature is now available for publishers located in Denmark and Norway. As a reminder, switching to these new reports means that all earnings generated from advertisers paying in other currencies will be converted to your local currency each day. If you receive payments in your local currency, there won't be any additional conversions at the end of the month, but you can still update your payment method and currency at any time.
If you're located in one of these countries, we recommend that you first download and save copies of your past reports in U.S. dollars for your records. Once you're ready to switch to local currency reports, sign in to your account and look for the green prompt in the upper right hand corner of your Reports Overview page. Click on the link, and you'll then be asked to agree to a new set of Terms and Conditions. If you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.
We encourage you to switch to local currency reports soon, as we'll be requiring this change in the future. To learn more about these new reports, visit our Help Center or review common FAQs in a recent Inside AdSense blog post -- all references to 'Euros' in the post now also apply to your local currency.
Have you ever changed ad formats and wanted to see which actually performed better? Now you can, with the new chart and change metric features. If you've created and saved an ad unit in your account, you'll now be able to do this easily in your ad sizes report.
