Google Instant and Google Analytics

Today, we announced the launch of Google Instant, a new Google.com interface that shows relevant results while the user types. This exciting new search interface applies to both search results and related ads. We expect Google Instant will help users find what they’re looking for faster. With this change, you might notice some fluctuations in AdWords impression volume and in the distribution of organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.

To read more about how this change affects AdWords advertisers, please visit the Inside AdWords Blog. Users of Webmaster Tools should also see their post about Google Instant.

Update at 5:10pm PST: Clarified that you may see a change in the distribution of traffic of organic keywords.

Posted by Trevor Claiborne, Google Analytics Team

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Coradiant/Urchin Analytics In A Box Launched

Urchin analytics software has a long tradition of integrating with other software/hardware platforms, and today we are pleased to announce the latest such collaboration: Coradiant's new Analytics In A Box (AIB). AIB is an appliance that sits behind your firewall, passively collecting web traffic data via a packet-sniffing technique. This gives you the option of reducing your reliance on page tags, as Coradiant's system collects traffic data in an independent way. Log file headaches are also gone for good, which will be music to the ears of any sysadmin!

AIB uses a modified version of Urchin 6, in conjunction with Coradiant's complementary technologies to give you new ways to look at both your web traffic AND the performance of your site/server.

From Coradiant's press release:

"Analytics In A Box provides a comprehensive view into customer Web site interaction, and insights into online conversion outcomes. Analytics capabilities are substantially enhanced through access to a richer data model and customizable reporting solutions. A complete set of dashboards for executive consumption, as well as access to granular data allows deeper insights into marketing optimization, site performance, content optimization, conversion behavior and navigational analysis."

Please see Coradiant's site for more information.




Posted by Scott Crosby, Urchin Software Manager

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