A few weeks ago we launched Multi-Channel Funnels, a powerful tool to help you understand all the online interactions that lead your users to conversion. With five insightful reports, you can now measure the full conversion path, from first interaction to last click. More important, Multi-Channel Funnels provides actionable analysis about how your marketing channels work together, and answers key questions such as:
- How much time does the average user take between first interaction and conversion?
- How many interactions does it take to convert?
- Which of my marketing channels are “assisting” conversions and which are “closers”?
To help you get the most out of this tool, we’ve scheduled a webinar to walk through the new reports and go over common uses with Bill Kee, the Product Manager for Multi-Channel Funnels.
Title: Getting started with Multi-Channel Funnels
Date: October 11, 2011
Time: 10am PST
Have questions about Multi-Channel Funnels? Send them to us ahead of the webinar so we can make sure to answer them. You can also vote for the questions you want to see answered most. You can submit your questions on our Google Moderator page.
If you can't attend the webinar, please check the Google Analytics YouTube Channel for a recording about a week after the live event. You can also read more from the initial announcement of Multi-Channel Funnels and watch a video about the tool.
We hope that you will be able to participate!
Posted by Sara Jablon Moked, Product Marketing Manager, Google Analytics team
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